Mercatura

mercātūra · n. (Latin) · trade, commerce

A full marketing team, minus the headcount.

Mercatura builds AI tools that help small businesses and solopreneurs create, publish and grow, without a big team or budget.

See what we build Find your fit →

Two live products · One more in development

Sample brief

We're a family taqueria in Houston. Taco Tuesday starts at five.

STVARA Taco Tuesday Flyer, post or ad
PRAETIX Tue 11:30 Scheduled to 3 channels
LOTFORMA Parcel to feasibility Coming soon
Based in Houston, Texas
Founded November 2024
Live today Two products
Built for Small businesses and solopreneurs
Coming next LotForma

Two products for what small-business marketing demands.

Designed creative on demand and publishing on a schedule, with AI doing the heavy lifting. A third product, LotForma, is still in development.

STVARA AI marketing studio · Live

Turn a sentence about your business into ads that look designed.

  • Branded flyers, social posts and ads from a one-line brief
  • Edit every element, then export for print, social or web
  • No designer or content team required
Flyer Social post Ad Export
EVERY TUESDAY Taco
Tuesday 5 to 9 pm · Patio open
PRAETIX AI social publishing · Live

Stop copy-pasting between apps.

  • One description of your business becomes a batch of ready-to-post content
  • Publish to Instagram, Facebook and LinkedIn on a smart schedule
  • Analytics that show what's working
This week Sample schedule
Mon 9:00 Fresh batch Friday Instagram Posted
Tue 11:30 Taco Tuesday starts at five Facebook Scheduled
Wed 12:00 Meet the kitchen crew LinkedIn Scheduled
Fri 17:00 Weekend patio hours Instagram Scheduled
What's working Sample data
Instagram
Facebook
LinkedIn
Coming soon
LotForma Site feasibility In development · Invite-only pilot

From parcel to feasibility in minutes.

Enter an address. LotForma reads the zoning, sizes the buildable envelope, benchmarks construction cost and flags the risks, so you can decide which sites deserve a deeper look.

  • Zoning district, overlays and setbacks per parcel, where the city data is loaded
  • Footprint, height, unit count and parking type
  • Hard and soft cost ranges traced to their data source
  • PDF report and share link for partners and lenders

In development, with no launch date yet. Pilot access requires an access code. An early screening aid: not zoning verification and not professional advice.

Sample parcel Illustrative example
Footprint4,200 sq ft
Height45 ft
Units12
ParkingSurface
Hard and soft cost ranges Each range traced to its data source, then shared as a PDF report or link.
Who we serve

Built for the builders.

Whether you're a solo operator or a growing team, Mercatura's tools fit the way you work.

Small businessesCompete with the big players using AI-powered efficiency.SolopreneursRun a one-person operation with a full team's output.AgenciesDeliver more for clients with faster, on-brand output.Event organizersGet the word out with on-brand promo designs and posts.CreatorsPublish consistently and keep your audience engaged.
See the pain and the fix for each →
Company snapshot

Two years of building AI solutions that meet the demands of today and the emerging future.

InnovationPractical AI applied to real, everyday workflows.
AutomationRepetitive work handled automatically, at scale.
ScalabilityTools that grow with your business, from day one.
ReliabilityDependable platforms you can build your business on.
From the blog

Notes from the build.

All 5 articles →
Founding storyNovember 8, 2026 · 3 min readIt began with a friendshipMercatura didn't begin with a business plan. It began with a friendship: two technologists, a decade of building ideas together, and one belief about what technology should do for people.Read article →MissionNovember 8, 2026 · 2 min readAI's problem wasn't capability. It was packaging.Small businesses aren't short on AI. They're surrounded by it. The tools were packaged for teams with the time, budget, and staff to use them. That gap is where Mercatura builds.Read article →ProductNovember 8, 2026 · 3 min readOn-brand content without a content teamWho runs the marketing at a small business? Usually the owner, after the customers, the stock, and the messages are handled. Here's why brand consistency dies first, and how STVARA turns one sentence into a flyer, post, or ad.Read article →

Pick the product that fits the way you work.

STVARATurn a sentence about your business into ads that look designed.
PraetixStop copy-pasting between apps. One description, published everywhere.
LotFormaComing soonFrom parcel to feasibility in minutes. Invite-only pilot, no launch date yet.